Shuler King has become one of America’s most beloved viral comedians, turning everyday observations into millions of views and serious wealth. This entertainer’s journey from South Carolina funeral director to digital creator sensation is nothing short of remarkable.
If you’re curious about Shuler King’s net worth in 2025 and how this unique entertainer personality built his comedy empire, you’re in the right place. Let’s break down his estimated earnings, income sources, and what makes him stand out.
Quick Facts About Shuler King
Before diving into the numbers, here’s what you need to know about this American comedian who’s taken social media by storm.
| Fact | Details |
| Real Name | Frank Williams III |
| Stage Name | Shuler King |
| Birth Year | 1975 |
| Shuler King Age | 49-50 years old |
| Shuler King Height | Approximately 5’9″ |
| Birthplace | Sumter, South Carolina |
| Profession | Stand-up comedian, Content Creator, Funeral Director |
| Spouse | Married to Courtney Williams |
| Family Business | Williams Funeral Home |
| Primary Platforms | Facebook, YouTube, Instagram |
| Notable TV | MTV Wild ‘N Out cast member |
| Followers | 3+ million combined across platforms |
What makes Shuler King fascinating isn’t just his comedy career. He’s actually a licensed funeral director who runs his family’s funeral home while crushing it as an entertainer. Talk about balancing two completely different worlds! His father and husband persona shines through his content, making him relatable to working-class Americans everywhere.
Shuler King Net Worth 2025
Shuler King’s estimated net worth in 2025 sits between $2 million and $3.5 million. That’s a substantial jump from previous years, and his celebrity finances keep growing thanks to smart diversification.
This viral comedian didn’t get rich overnight. His entertainment career growth has been steady and strategic. Back in 2020, his net worth was estimated around $800,000. By 2023, he’d crossed the $2 million mark. Now in 2025, he’s solidified his position as one of the top-earning digital creators in the comedy space.
What sets his income breakdown apart from other trending comedians in 2025? He never quit his day job. While most entertainers abandon their previous careers, Shuler King kept Williams Funeral Home running. This South Carolina funeral business provides stable income while his comedy ventures bring the big money.
His estimated net worth includes real estate holdings in South Carolina, his stake in the family funeral home, intellectual property from years of viral videos, and substantial liquid assets from his various revenue streams.
Source of Income
Shuler King’s income sources are impressively diverse. He’s mastered the art of making money from multiple angles.
Social Media Income powers most of his earnings. Facebook remains his goldmine, with videos regularly hitting millions of views. The platform’s monetization program pays creators based on ad views, and his consistent posting schedule generates serious cash. His YouTube revenue adds another layer, with ad revenue from his growing subscriber base. Instagram revenue comes from Reels bonuses and the platform’s creator fund.
Brand Deals and Sponsorship Income bring in major dollars. Companies love partnering with him because his audience is loyal and engaged. He’s worked with brands targeting his demographic, from food companies to lifestyle products. Each sponsored post can earn him anywhere from $5,000 to $15,000 depending on the campaign.
Comedy Tours generate substantial ticket sales. As a touring comedian, he performs at venues across the South and beyond. Comedy show ticket prices for his performances range from $25 to $75, and he regularly sells out mid-sized venues. These live shows also boost merchandise sales.
TV Appearances like his time on MTV Wild ‘N Out expanded his reach and added credibility. These gigs pay upfront fees plus residuals, contributing to his overall entertainer net worth.
Williams Funeral Home provides a steady foundation. This family-owned funeral home has served Sumter, South Carolina for decades, offering reliable income separate from entertainment.
How He Makes His Money
Understanding Shuler King’s comedian status means looking at his daily grind. This guy posts content almost every single day, sometimes multiple times daily. His work ethic is insane.
The Content Machine runs like clockwork. He films short commentary videos about current events, relationship dynamics, or everyday frustrations. These videos resonate because they’re authentic. No fancy production, just him talking real talk. This authenticity drives his online popularity and keeps viewers coming back.
YouTube Monetization works in his favor. With hundreds of videos uploaded, he’s built a library that generates passive income. Even older videos continue earning through ad revenue. His CPM rates (cost per thousand views) sit higher than average because his audience demographic is valuable to advertisers.
Facebook Dominance can’t be overstated. He’s cracked the code on what works on this platform. His videos get shared thousands of times, exponentially increasing his reach. Facebook’s in-stream ads pay creators when viewers watch, and with millions of monthly views, that adds up fast.
Instagram Strategy complements his other platforms. While Instagram might not be his biggest earner, it’s crucial for brand partnerships. Companies often discover creators through IG, leading to lucrative deals. His IG content creator approach focuses on highlights and behind-the-scenes moments.
Comedy Industry Earnings from live performances provide both income and marketing. When he tours, he builds deeper connections with fans who then become loyal online followers and merchandise buyers.
Career Highlights
Shuler King’s comedy career started modestly but exploded once he found his voice online.
The Funeral Home Foundation came first. Growing up in the family business taught him about people, emotions, and real-life struggles. These experiences shaped his comedic perspective. Even today, balancing his career background as a funeral director with his stand-up highlights creates a unique brand.
Going Viral Changed Everything around 2017-2018. His raw, unfiltered commentary on relationships and social issues struck a chord. Videos about dating, marriage, and everyday annoyances got millions of views. His social media following grew exponentially as people tagged friends and family.
MTV Wild ‘N Out Appearance validated his talent beyond social media. Appearing on national television with established comedians proved he belonged in professional comedy circles. This exposure brought new fans who’d never seen his online content.
Building a Tour took his act from screens to stages. His stand-up highlights show a performer who connects with audiences through storytelling and observational humor. He’s performed across the Southeast and continues expanding his reach.
2024-2025 Expansion marks his current era. He’s focusing on longer-form content, potential streaming deals, and bigger venue bookings. His influencer revenue streams keep diversifying, ensuring financial stability regardless of platform changes.
Frequently Asked Questions
What is Shuler King’s net worth in 2025?
Shuler King’s estimated net worth in 2025 ranges between $2 million and $3.5 million from multiple income sources.
What is Shuler King’s real name?
Shuler King’s real name is Frank Williams III. He’s a funeral director and comedian from South Carolina.
How does Shuler King make money?
He earns through social media income, comedy tours, brand deals, YouTube revenue, and his family funeral home business.
Is Shuler King still a funeral director?
Yes, Shuler King still runs Williams Funeral Home in Sumter, South Carolina alongside his successful comedy career.
How old is Shuler King?
Shuler King was born in 1975, making him approximately 49 to 50 years old as of 2025.
Conclusion
Shuler King’s net worth in 2025 reflects years of hard work, authenticity, and smart business decisions. This American comedian proved you don’t need to abandon your roots to succeed in entertainment. From funeral director to viral sensation, his estimated net worth of $2 million to $3.5 million shows what’s possible when talent meets consistency.
His multiple income sources, from social media income to comedy tours, create a financial foundation that’ll keep growing for years to come.
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